Because stain removal knows no gender
In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter –to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and molds their children into understanding the equal role of men and women in doing the household chores.
As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.
"More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care. The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.
A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement. Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time. In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.
To learn more, visit Ariel’s website, Facebook, and Youtube page. #ArielPhilippines #JuanWash #AhonPinay #WeSeeEqual
Procter & Gamble is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more. Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.
Ariel, the world’s leading detergent, introduces the Ariel Power Gel - an innovation in laundry cleaning that addresses major stain problems with its ultra-concentrated formula, which allows you to use less detergent for better results. With its optimized new formulation with a higher level of active ingredients, Ariel powders and liquids have the power to remove 100 stains in 1 wash! There are 4 different surfactants in Ariel’s co-surfactant system, which work synergistically in boosting the cleaning performance. Ariel contains advanced nano-molecules that offer more effectiveness in cleaning. They can target specific hard to remove stain substances such as grease, mud, food stains like spinach and chocolate, and beverage liquid stains such as tea and coffee. Contrary to the misconception that Ariel is more expensive than powder, we dare to prove it wrong. As this comes in ultra-concentrated form, it takes less Ariel powder or liquid detergent to do more effective cleaning in every wash. The new Ariel Power Gel comes in two variants and scents: Sunrise Fresh and Freshness of Downy Passion.
HOW TO USE THE PRODUCT
Sachets: Apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, the detergent will quickly dissolve in the water. Agitate as usual to get the desired amount of suds.
Bottles: Check the instructions on how much detergent you need and proceed to use the bottle cap to measure Ariel Power Gel. Typically, about 45ml per 15 – 20 pieces of clothing or 65ml for bigger or dirtier loads. Apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, use about 15ml per 5 -7 pieces of clothing. The detergent will quickly dissolve in the water. Agitate as usual to get the desired amount of suds.
*If you are reading this on your mobile phone, you may click on each pic to view it in high resolution. Thank you.
In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter –to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and molds their children into understanding the equal role of men and women in doing the household chores.
As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.
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| Influential men from various fields take the stage |
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| James Deakin, one of the #JuanWash Ambassadors |
To learn more, visit Ariel’s website, Facebook, and Youtube page. #ArielPhilippines #JuanWash #AhonPinay #WeSeeEqual
Procter & Gamble is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more. Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.
Ariel, the world’s leading detergent, introduces the Ariel Power Gel - an innovation in laundry cleaning that addresses major stain problems with its ultra-concentrated formula, which allows you to use less detergent for better results. With its optimized new formulation with a higher level of active ingredients, Ariel powders and liquids have the power to remove 100 stains in 1 wash! There are 4 different surfactants in Ariel’s co-surfactant system, which work synergistically in boosting the cleaning performance. Ariel contains advanced nano-molecules that offer more effectiveness in cleaning. They can target specific hard to remove stain substances such as grease, mud, food stains like spinach and chocolate, and beverage liquid stains such as tea and coffee. Contrary to the misconception that Ariel is more expensive than powder, we dare to prove it wrong. As this comes in ultra-concentrated form, it takes less Ariel powder or liquid detergent to do more effective cleaning in every wash. The new Ariel Power Gel comes in two variants and scents: Sunrise Fresh and Freshness of Downy Passion.
HOW TO USE THE PRODUCT
Sachets: Apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, the detergent will quickly dissolve in the water. Agitate as usual to get the desired amount of suds.
Bottles: Check the instructions on how much detergent you need and proceed to use the bottle cap to measure Ariel Power Gel. Typically, about 45ml per 15 – 20 pieces of clothing or 65ml for bigger or dirtier loads. Apply a small amount of the detergent directly onto stains. Pour the rest of the detergent into the washing machine and proceed to wash as usual. For hand wash, use about 15ml per 5 -7 pieces of clothing. The detergent will quickly dissolve in the water. Agitate as usual to get the desired amount of suds.
*If you are reading this on your mobile phone, you may click on each pic to view it in high resolution. Thank you.
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