Because stain removal knows no gender In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter –to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and molds their children into understanding the equal role of men and women in doing the household chores. As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done...