Relife: Bringing Together Science and Art to Create Beauty

Launching in Asia: RELIFE, a revolutionary new approach to medical aesthetics

MANILA, Philippines - June 2018 -  Calling all fearless Filipinas - it’s time to join the confidence movement, by embracing and expressing beauty according to one’s own terms.

By fusing the science and art of beauty, women can have a better grasp of the possibilities they face. Stepping up to this is Menarini, Italy’s largest bio-pharmaceutical company with more than 130 years of medical experience, which has developed a revolutionary new approach to medical aesthetics. They took to heart the innovation and insights that bring life to the confidence movement, and the Menarini Group eventually launched RELIFE, a new worldwide company that specialises in dermatology and aesthetic medicine.

With its global headquarters in Florence, Italy; the cradle of the Renaissance; RELIFE draws on its dual scientific and artistic heritage to create beauty. Its science-based products and treatment protocols reflect its scientific heritage while the company’s concept of conscious innovation embodies its artistic heritage. “Gone are the days when women are ashamed or afraid to try new products and even cosmetic procedures. Filipinas are very particular about how they look, and they want to be sure that they go for the best especially when it comes to their body.” says Menarini Group’s Medical Affairs Doctor, Dr. Grace Nilo. “Now that the Menarini Group has arrived in the Philippines, we’re here to provide revolutionary aesthetic medicine that will empower people to be the most beautiful and confident versions of themselves”.

Showing the beauty within

RELIFE believes the skin mirrors your well-being. That’s why RELIFE offers healthcare practitioners (HCPs) a holistic approach to aesthetic medicine giving a natural-looking, youthful appearance. This is achieved with a combination of unique products and treatment techniques developed in collaboration with leading HCPs/ specialists and the global scientific community. RELIFE will always listen to the needs of patients and HCPs, to provide the best-in-class product and value-added support services. The RELIFE aesthetic range consist of two core products:

Happy Lift suspension threads

Happy Lift is a patented line of absorbable, monofilament, suspension barbed threads designed to lift and hold soft and/or sagging facial tissues for a refreshed look and more defined facial contours. Happy Lift is made of unique materials poly-L-lactic acid and caprolactone. Unlike some conventional sutures which are smooth, Happy Lift threads have tiny barbs. Once inserted into the skin, these tiny barbs stimulate the fibroblasts to synthesize the extracellular matrix and collagen in the skin that act as scaffolding to lift and hold soft facial tissues in place, giving longer-lasting results than most other kinds of sutures.

SKINFILL hyaluronic acid fillers

SKINFILL is developed based on the patented COESIX® Plus technology, an effective cross-linking technology that allows the filler to be optimally balanced between duration and moldability. SKINFILL is made of hyaluronic acid, which is naturally occurring in the human body and cross-linked with butanediol diglycidyl ether (BDDE) for increased stability. Together with collagen and elastin, hyaluronic acid is responsible for the skin’s youthful appearance. SKINFILL is used to reduce the appearance of wrinkles, restore lost volume, and reshape facial features

Conscious Innovation

RELIFE provides HCPs with the knowledge, training, and products they need to cater to their patients’ desires while adhering to a standardised educational platform ICME (Innovation and Consciousness in Medical Education). RELIFE prides itself on being a brand patients and HCPs can rely on and trust to:

1. Provide patient-centred care with a science-based approach
2. Develop and manufacture safe and effective products
3. Work with HCPs to bring conscious innovation and solutions to meet patients’ needs
4. Partner with scientific and medical communities to develop and deliver continuous medical education

Passing on the smiles

As RELIFE begins its launch in six key Asia-Pacific markets this year, they have commissioned a series of seven paintings called the Masterpieces of Beauty by a rising star in the Asian art world, Monica Hapsari. All the paintings will incorporate Asian perceptions of beauty tastefully combined with the Renaissance concepts of science and art. At the end of each of the i-DASS launch events in Hong Kong, Singapore, Malaysia, Indonesia, Thailand, and the Philippines, all the paintings from the Masterpieces of Beauty series will be auctioned off with the proceeds going to Smile Train, a global alliance of charities working together to share beauty and happiness by giving children with cleft lip and cleft palate back their smiles and confidence.

To find out more about Smile Train in the Philippines, please visit www.smiletrain.ph/

About the Menarini Group

Founded in 1886, the Menarini Group has more than 130 years’ experience in the pharmaceutical industry and is the leading Italian pharmaceutical company in the world. It is present in more than 100 countries worldwide.

(L-R: Ms. Kimmy Flaviano, Smile Train Country Director, Philippines; Dr. Steven Kusmanto, Associate Marketing Director for A. Menarini Asia Pacific; Associate Professor Jose Joven Cruz, Plastic Surgeon; Dr. Purita Paz-Lao, Dermatologist; Dr. Jaime Arzadon, Plastic and Cosmetic Surgeon; and Professor Salvatore Fundaro, M.D., Plastic and Aesthetic Surgeon.)

(L-R: Dr. Steven Kusmanto, Associate Marketing Director for A. Menarini Asia Pacific; Associate Professor Jose Joven Cruz, Plastic Surgeon; Dr. Purita Paz-Lao, Dermatologist; Dr. Jaime Arzadon, Plastic and Cosmetic Surgeon; and Professor Salvatore Fundaro, M.D., Plastic and Aesthetic Surgeon.)

Menarini had a turnover of more than €3.4 billion in 2016. The group has 16,722 employees with more than 900 of them directly involved in research and development. Menarini has presence in important therapeutic areas such as cardiology, gastroenterology, pneumology, infectious diseases, diabetology, inflammation, analgesia, and now, in dermatology and medical aesthetics with the new RELIFE range of products.